Video, social networking and digital storytelling can support social action. Here's a wonderful little story that send shivers up my spine and makes me teary. Revolutionary Optimists TEDxChange 2012 from Grainger-Monsen Newnham on Vimeo . So many narrative elements and good storytelling here. It gives me heart for the future of storytelling in the digital social networking age. Certainly a bit more effective than this effort by one of the worlds multinationals. Still for an advert that's not too bad. He is telling a story in his own voice, nice settings, bit of an issue. Doesn't send shivers up my spine though. Here's another advert with lots of little stories. They are sort of inspiring but could be a lot more so. The people are all alive. That's probably the best thing about them. The settings are very general 'urban'. There's a limit to how much the listener/viewer can go on a journey to them. Narrative problems? Naa. This multinational doesn't want to associated with problems. This means the resolutions, although sweet and life affirming, are not very effective story wise.